Content Approvals

Collaborate with your team and clients to review, approve, and publish content through a structured workflow.

You can request approval from three different locations depending on your content type:

From Article Viewer

When viewing a generated article, click the "Request Approval" button in the top right corner.

From SERP Analysis

When viewing SERP analysis results, click the "Request Approval" button next to the cluster topic.

From Content Settings

When viewing a content brief, click the "Request Approval" button at the top.

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A modal will open with two steps. First, assign team members to review the content:

Assign Reviewers

Select one or more team members from your project who should review this content. You can assign:

• Admins for internal quality control
• Editors for content review and edits
• Clients (Viewer role) for final approval

Set Priority

Choose the urgency level:

• Low: No rush, review when convenient
• Normal: Standard review timeline
• High: Important, needs prompt attention
• Urgent: Critical, needs immediate review

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Click "Next: Configure Workflow" to proceed.

In step 2, configure the approval workflow:

Due Date

Set when the approval should be completed. This helps track timelines and sends reminder notifications.

Workflow Stage (Optional)

Choose the starting workflow step:

• Pending: Initial state, not yet assigned
• Internal Review: For team review before client sees it
• Client Review: Skip internal review, go straight to client

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Click "Send Approval Request" to create the approval. Assigned reviewers will receive email notifications immediately.

Navigate to "Content Approvals" in the sidebar to see all approval requests. The dashboard shows:

Filter Tabs

• All: Every approval across all projects
• Pending: Waiting for initial assignment
• In Review: Currently being reviewed
• Approved: Completed and approved
• Rejected: Sent back for revisions

Approval Cards

Each approval displays:

• Content title and type (Article, SERP Analysis, Brief)
• Current status and workflow step
• Assigned reviewer with avatar
• Priority level
• Due date
• Project name

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Click any approval card to open the detailed review interface.

When you open an approval, you'll see a visual workflow indicator at the top showing four stages:

1. Approval Raised (Pending)

Initial state when approval is created. Content is waiting for first reviewer assignment.

2. Internal Review

Team members (Admins, Editors) review content quality, accuracy, and SEO optimization before client sees it.

3. Client Review

Client or external stakeholders review content for final approval before publishing.

4. Ready to Publish (Closed)

Approval workflow is complete. Content is approved and ready to publish to your website.

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The current step is highlighted in blue, completed steps show in green, and upcoming steps are gray. A status badge on the current step shows whether it's approved, rejected, or pending.

The approval detail page has two main sections:

Left Side: Content Preview

Displays the full content being reviewed:

For Articles: Full article text with formatting, images, tables, and links

For SERP Analysis: Analysis results with The Five Ranking Factors tabs

Content, Links, AI Ready, UX, SEO

• For Content Briefs: Complete brief settings including keywords, outline, tone, and SEO parameters

Right Side: Review Panel

Provides review tools:

• Content Info: Priority, due date, current assignee
• Review Actions: Approve, reject, or request changes with comments
• Next Assignee: Select who reviews next
• Approval History: Timeline of all actions and comments

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In the Review Panel, you'll see actions available based on your role and the current workflow step:

Available Actions:

✅ Approve / Submit for Approval / Send to Client

Moves content forward in the workflow. The button label changes based on context:

• Submit for Approval: If you're the author resubmitting after rejections
• Send to Client: If you're an admin approving during internal review
• Final Approval: If you're a client doing final approval

❌ Reject

Sends content back for major revisions. Requires comment explaining what needs to change. Resets workflow to Pending state.

⚠️ Request Changes / Add Comments

Adds feedback without changing workflow status. Use this for minor suggestions or to provide input while keeping approval active.

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Making a Decision:

1. Select Action: Choose the radio button for your decision
2. Assign Next Reviewer: Select who should review next (required for all actions)
3. Add Comment: Provide feedback (required for reject and request changes)
4. Click Submit Review: Your decision is processed and notifications sent

Below the review actions, the Approval History shows a complete timeline of everything that happened:

What's Tracked:

• Status changes (pending → internal review → client review)
• Workflow step transitions
• Comments and feedback from all reviewers
• Assignee changes (who's reviewing now)
• Timestamps for each action

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The history is displayed in reverse chronological order (newest first) with:

• Step badges: Show which workflow stage
• Status badges: Show the decision (approved, rejected, pending)

Comment boxes: Display reviewer feedback

Assignee info: Show who was assigned next

Everyone involved receives email notifications at key moments:

When You're Assigned

Subject: "Approval Assigned: [Content Title]"

Receive when someone assigns an approval to you for review.

When Status Changes

Subject: "Approval Status Changed: [Content Title]"

Receive when approval moves to a new workflow stage or gets approved/rejected.

When Comments Are Added

Subject: "New Comment on Approval: [Content Title]"

Receive when someone adds feedback without changing status.

When Approval Closes

Subject: "Approval Completed: [Content Title]"

Receive when the full approval workflow finishes.

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Each email includes:

• Content title and type
• Project name
• Current status and workflow step
• Reviewer's comments (if provided)
• "Review Now" button linking directly to the approval page

Different team roles have different capabilities in the approval workflow:

Owner / Admin

Full access to all approval actions:

• Can approve at any workflow stage
• Can reject and reopen closed approvals
• Can reassign to any team member
• Can add comments and request changes

Editor

Limited approval powers:

• Can submit content for approval
• Can respond to change requests
• Can approve during internal review (sends to client)
• Can request changes but cannot give final approval

Viewer (Client)

Client-focused permissions:

• Can only act during client review stage
• Can give final approval or reject
• Can add comments and request changes
• Receives notifications when content reaches their stage

On mobile devices, the review interface adapts to a single-column layout:

1. Workflow Progress appears at the top
2. Content Preview displays in full width for easy reading
3. Review Panel appears below with all actions
4. Floating Action Buttons provide quick access to approve/reject from anywhere on the page

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All review capabilities are available on mobile—you can review articles, add comments, approve, or reject from your phone.

Depending on what you're reviewing, the content preview shows different information:

Article Preview

Shows six tabs:

• Content: Full article with markdown formatting
• Structure: Table of contents and heading hierarchy
• Images: All images with alt text and DALL-E prompts
• YouTube: Embedded video suggestions
• External Links: All outbound links with context
• Tables: Structured data tables

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SERP Analysis Preview

Shows The Five Ranking Factors:

• Content: Main topics, key themes, content gaps, questions, opportunities
• Links: Internal and external link recommendations
• AI Ready: AI optimization score, schema markup, featured snippets
• UX: Reading level, mobile optimization, page speed
• SEO: Technical SEO checklist, meta tags, URL structure

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Content Brief Preview

Shows two-column layout:

• Left: Title, SEO keywords, topic, slug, language, country
• Right: Article type, tone, point of view, reading level, model, word count
• Summary: Auto-generated sentence describing the brief configuration

Common Workflows

Scenario 1: Simple Internal Approval

1. Editor generates article
2. Editor requests approval, assigns to Admin
3. Admin reviews, approves (sends to client)
4. Client receives notification, reviews, gives final approval
5. Article moves to "Ready to Publish"

Scenario 2: Revision Cycle

1. Editor generates article
2. Editor requests approval, assigns to Admin
3. Admin reviews, rejects with comments about needed changes
4. Editor receives notification, makes edits
5. Editor resubmits for approval, assigns back to Admin
6. Admin approves, sends to client
7. Client gives final approval

Scenario 3: Skip Client Review

1. Editor generates article
2. Admin reviews internally, decides client review not needed
3. Admin marks as "Final Approval" without assigning to client
4. Article moves directly to "Ready to Publish"