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Content Automation

content-automation

Set up automated workflows to generate articles, publish to your website, and share on social media—all on a schedule.

What is Content Automation?

Content Automation eliminates manual work by automatically generating articles, posting to your website, and sharing on social media. Set it up once and let the system handle your content pipeline—from research to publication—while you focus on growing your business.

8 minutes to complete

Before You Begin

  • Content plan with scheduled articles
  • Website connected (WordPress, Wix, Shopify, etc.)
  • Social media accounts connected (optional)
1

Navigate to Automation Settings

From your dashboard, click "Scheduled Posts" in the sidebar, then click the "Automation Settings" button at the top right.

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You'll see three automation cards: Article Generation, Article Posting, and Social Media Posting.

2

Set Up Article Generation Automation

Click "Setup Automation" on the Article Generation card to automatically create articles from your content plan.

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Configure the following:

  • Schedule Time: Choose when to generate articles (4 AM, 10 AM, or 9 PM in your timezone)
  • Require Approval: Enable if you want to approve content briefs before article generation

Note

Note: Article generation uses your scheduled content plans. The system generates articles at the specified time each day if there are scheduled briefs ready for that day.
3

Set Up CMS Posting Automation

Click "Setup Automation" on the Article Posting card to automatically publish generated articles to your website.

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Configure the following:

  • Schedule Time: Choose when to post articles (4 AM, 10 AM, or 9 PM)
  • CMS Platforms: Select platforms to publish to:
  • Require Approval: Enable if you want to review articles before publishing

Pro Tip

Pro Tip: You can publish to multiple platforms at once. For example, publish to both WordPress and Wix simultaneously to keep multiple sites updated.
4

Set Up Social Media Posting Automation

Click "Setup Automation" on the Social Media Posting card to automatically share articles on LinkedIn, Twitter/X, and other platforms.

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Configure the following:

  • Schedule Time: Choose when to share on social media
  • Social Platforms: Select platforms:

Note

Note: Social media automation requires a CMS integration to be active. The system shares articles after they're published to your website.
5

Understanding Schedule Times

All automation runs on one of three daily time slots, shown in your local timezone:

4 AM (Early Morning)

Perfect for publishing before your audience wakes up. Articles are ready when people start their day.

10 AM (Mid-Morning)

Ideal for business hours publishing. Great for B2B content when professionals are checking news.

9 PM (Evening)

Best for consumer content when people browse after work. Good for social media engagement.

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Pro Tip

Pro Tip: Set different times for each automation type. For example: Generate at 4 AM → Publish to CMS at 10 AM → Share on social media at 9 PM. This creates a natural content flow throughout the day.
6

Configure Approval Workflows (Optional)

For both Article Generation and CMS Posting, you can require approval before automation proceeds. This is useful for:

  • Client Review: Let clients approve articles before they go live on their website
  • Quality Control: Ensure articles meet your standards before publishing
  • Team Collaboration: Get input from editors or subject matter experts

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When approval is enabled:

  1. Articles generate automatically at the scheduled time
  2. Reviewers receive email notifications to approve
  3. Publishing waits until approval is given
  4. Once approved, articles publish at the next scheduled time

Note

Note: You can manage approvals from the Content Approvals page (see Team Collaboration documentation for details).
7

Monitor Your Automation

After setting up automation, the cards show active status and statistics:

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Each card displays:

  • Status: Active or Not Active
  • Schedule: When automation runs (in your timezone)
  • Platforms: Which platforms are configured
  • Counts: How many articles have been generated/posted automatically

Pro Tip

Pro Tip: Check automation status regularly to ensure integrations haven't expired. If a platform connection breaks, automation pauses for that platform until you reconnect.
8

Pause or Edit Automation Settings

You can pause, edit, or delete any automation at any time. Click the automation card to modify settings.

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Options for each automation:

  • Pause: Temporarily disable without deleting configuration
  • Change Schedule: Update the daily run time
  • Update Platforms: Add or remove publishing destinations
  • Toggle Approval: Enable or disable approval requirements
  • Delete: Completely remove automation (requires confirmation)

Note

Note: Pausing automation doesn't affect already-scheduled posts. They'll still publish as planned—only new automated posts are prevented.

What's Next?

→View Scheduled Posts Calendar→Manage Approvals→Connect More Platforms